BY TOBY CLARENCE-SMITH – LEAD FINANCE BLOG EDITOR @ TOPTAL #Banking #brexit #Economics #Finance #FinancialServices Last year, 52 percent of the UK population voted in favor of leaving the EU, a historic event branded as “Brexit.” Since then, speculation has been rife surrounding the impact of Brexit on the UK economy – particularly the financial sector. In this article, I take a look at what the anticipated impacts of Brexit on the UK financial sector are, assess their merits and likelihood, and see what the long-lasting impact on the financial…
The Vital Guide to Hiring Valuation Experts
by Irina P
- February 5
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Selling a business is like crossing the finish line of the longest and most arduous marathon of your life. Getting paid to pass your business on to its new owner is the ultimate reward for your brilliant idea and the right valuation expert will ensure you don’t stumble across the finish line. Naturally, establishing the value of a company is not always done ahead of a sale, it can be done ahead of a new round of fundraising, when preparing for an IPO, or even as an internal assessment. However,…
How to price your product/service
by khawlah Madoudi - January 15
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Today’s recipe is about your business’ core ingredient – the pricing strategy. Here at Deerasa, we know that pricing a product or service fairly is one of the biggest aspects that entrepreneurs face when running their business. Charging the right price enhances your sales and directly relates to your product’s positioning – which is why in this article we’ll explain why the pricing strategy is definitely not guesswork. “It’s part art and part science” – Charles Toftoy, associate professor of management science at George Washington University. This quotation couldn’t be…
Keep Calm And Transition To A New Development Team
- December 20
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It is common for a software product to transition from one development team to another during its lifetime. Different stages of the product may call for a different type of development team: a consultancy to build the initial version, a solo freelance developer to maintain it, an in-house team to bring it to scale, or a professional designer to add some “pop”. Despite how often this occurs, many non-technical founders and product owners find themselves unprepared and scrambling when the time comes to bring on the next team. This often results in…
You Need a Hero: The Project Manager
- July 27
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This article is for you, the plucky entrepreneur with an app idea in your heart and a bit of cash in the bank. The diagrams that you’ve scribbled on cocktail napkins will disrupt the entire world, and dump trucks full of money have already been dispatched to your house. To ensure that they arrive on time, here’s some simple advice for making your production cycle run smoothly. Why You Need A Project Manager In The First Place “Computer programs are the most complex things that humans make”, says Douglas Crockford….
The New Wave of Entrepreneurship
- June 26
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There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of the iPhone. It is hard to imagine that it has only been 8 years since the release of the first truly pervasive smartphone, but there is no denying its impact has been world-changing. Beyond the…
The brand is the backbone of your business. It needs to be strong and taken care of. So many people overlook the importance of creating a solid, consistent and engaging brand. When you understand your brand identity inside out, customers are more likely to understand it too, that’s why the Deerasa team has devised these bite-sized yet essential pointers to help define your brand. A brand strategy must be fluid, clear and consistent Your brand voice should be the same tone and language type across all platforms; from your website,…
Why You Need a Business Plan?
- by khawlah Madoudi
- October 6
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Spending time on any aspect of our life leads us to learn more about it and inevitably make positive improvements to it where possible. That’s why it makes perfect sense to put the effort into creating an organised business plan. But by time we don’t mean forever! We understand that the market is fast-paced, that’s why we created a software that asks the questions that actually matter to get you on the right tracks as quickly as possibly. Here are some more reasons why we think a business plan is ultimately helpful for your new…
Update: Deerasa 3.0 Beta
- by khawlah Madoudi
- July 6
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Dear all, We are glad to announce that Deerasa 3.0 Beta is now available. The whole user interface and experience was recreated & re-designed to capture a more minimalist and appealing feel and give you an easy-to-navigate user experience structure. We believe in the lean approach so more improvements will be taking place. As always, your input and feedback are our valuable resources to make Deerasa even better. Feel free to communicate your comments on our new version. Have a blessing day. Khawlah Almadoudi, Founder of Deerasa
Running your own business is demanding, challenging, tiresome but most of all… amazingly rewarding and life-changing. In order to succeed, you have to be strong and focused in the mind even when you think you’ve reached crumbling point. If you find yourself asking “Will my idea work? How will my idea stand out from my competitors?” don’t worry because all entrepreneurs panic at some point. The most important factor is that you stay determined and believe in your concept in order to push it forward, because that’s what will encourage…